10 Drinking local
In the Middle East, a movement gaining force, especially in the UAE, to drink more local water. A campaign called “I Drink Local” was established by two people in Dubai after not being offered a choice between local and imported water. The website lists the top five answers given by the restaurants that did not offer a local option of water.
However, firms like Evian have embarked on an environmental programme that they believe should prevent people from being put off by its ‘imported’ status in the Middle East.
Marchand explains: “Minimising the environmental impact of importing products is important to consumers and not only is the Evian source in a protected environment, but we also strive as a company to minimise any impact we make on the global environment.
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We have reduced our carbon outputs by 40% since 2008 and planted 100 million mangrove trees in Senegal to achieve carbon neutral status for the first time in 2012, and all of our bottles are transported from the French Alps by train and ship.”
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