9 Coconut fad
It may seem like a part of flavoured water, but the trend of coconut water has slowly taken over the western world. The UK coconut water category is expected to be worth £100m by the end of 2014, according to research by The Grocer.
And this trend is creeping its way towards the Middle East, and O.N.E. Coconut Water has been available in the UAE since 2012, marketing its health benefits as being low in calories, nutritious and energising. It also contains naturally-occurring electrolytes and is unprocessed.
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In fact, the electolytic balance of coconut water is so similar to human blood plasma that in World War II, supply-short medics used it to transfuse their patients. As it came straight from being sealed inside a cococnut, it was also sterile.
It is also being billed as a natural alternative to sports drinks, delivering sugar and electrolytes before or after exercise, and its naturally occurring sugar replenish glycogen in a body’s muscles. However, it’s not recommended to drink throughout the day due to this sugar content.
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