UAE based coffee brand Coffee Planet has entered into its first agreement with a major retailer outside of the UAE, as it prepares to launch its range of UTZ Certified coffee blends in Holland in partnership with Dutch supermarket giant Jumbo.
As part of the six month launch plan, Coffee Planet worked closely with strategic partner Autobar Coffee Roasters, who will roast the brand's blends under licence locally in the Netherlands, with bags going on sale in 340 stores throughout the country from September 2013.
Coffee Planet managing director Robert Jones said: "We are very lucky to have such a strong and innovative partner in Jumbo who, as The Netherlands second largest and fastest growing retailer, supports another step towards our vision of achieving global coffee brand status – extending our control over the sourcing, roasting and distributing of the finest quality coffee beans served anywhere."
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"Having spent the last six months designing the UTZ Certified blends and perfecting the roasting method to match the high quality and consistency of our Dubai operations, we are confident this new and exciting high-quality range of coffee blends will create a great buzz and following for our brand in The Netherlands,” added Jones.
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