Coffee Planet has entered into its first agreement with a major retailer outside of the UAE. Coffee Planet has entered into its first agreement with a major retailer outside of the UAE.

With plans to expand the distribution to 500 stores in 2014, Jumbo category manager Gijs Kroeze said: "We believe the Coffee Planet brand is very innovative and fresh and its the arrival on our shelves will really improve the image and sales potential of the coffee fixture in our stores.

"Our new partnership with Coffee Planet also reflects our passion for sourcing the very best quality produce from around the globe. Having seen the company’s great success specifically in the UAE and other countries in the MENA region, we look forward to a successful partnership to support both brands objectives for the future."

The franchise already operates in four countries - UAE, Oman, Malaysia, Pakistan - and will be soon opening stores in Qatar. Wholesale distribution channels in four other countries - KSA, Kuwait, South Africa, Azerbaijan - is also in the works.

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