The DP 5.3electronic drawer safe from SAFEMARK SYSTEMS. The DP 5.3electronic drawer safe from SAFEMARK SYSTEMS.

SAFEMARK SYSTEMS

Safemark’s vice president sales — Asia Pacific, Jennifer Ferris, attributes the company’s success to great customer service

When was your company established?
Safemark was established in the US in 1983 and is celebrating 30 years of guest room security.

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How many people are employed by your company?
In excess of 120 people represent Safemark around the globe in sales, manufacturing, training and support.

What is the company’s annual turnover?
Our annual turnover is US $30 million.

What is your company’s vision?
To deliver exceptional products to meet the needs of our customers and the traveling public.
We do this by:
• Establishing and maintaining long term relationships with each of our customers.
• Listening to and anticipating the needs of our customers and teammates.
• Providing our customers with the tools to achieve excellent financial results
• Delivering outstanding and reliable service with a focus on quality and innovation.
• Balancing the unique needs of designers, hotel companies and hotel guests.

What are your core products and services for the hospitality industry?
Safemark manufactures and sells guest room safes and is approved by 39 of the top 40 hotel brands. Safemark continues to be the leader in guest security by providing the following exclusive features like US $10,000 warranty against theft by forced entry; manufacturer’s warranty with 24/7 phone support; the optional Medeco fail safe key override system; and a 240 event audit trail that records the full identity of authorised users.

What new products have you launched recently?
Safemark recently launched the Tribute T4.0 safe designed as a competitive solution to mid-market properties. By the end of 2013, Safemark will unveil an eclectic, design inspired safe that is customisable and like no other in the market.

What do you offer hotels above and beyond expectation?
Great service, support and a consultative sales experience. We work with professional distribution partners throughout the Middle East who are well respected and provide timely, knowledgeable service. Following installations, local support is backed by 24/7 worldwide telephone support and industry leading warranties.

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