LIQUID OF LIFE. LIQUID OF LIFE.

LIQUID OF LIFE

Rukhsana Kausar, founding partner of Liquid of Life, explains why water filtration systems are a cost-effective and environmentally sustainable option for hotels

When was your company established?
Liquid of Life LLC was established in Dubai in 2009 and since then has developed in to a company that has a growing reputation of being the premier provider of drinking water solutions in the UAE.

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How many people are employed by your company?
We have a team of nine people working on our business.

What is the company’s annual turnover?
The annual turnover projection for this year is close to over AED 3 million. We have also secured contracts at the design stage of facilities and our growing reputation for having a dynamic hands-on approach has ensured the delivery, implementation and ongoing support of several major projects with an increasing order book of projects to be executed in the UAE and also in Qatar this year.

What is your company vision?
Working with us will change the way you view drinking water. We intend to remain one of the region’s most reputable companies in providing alternative solutions to plastic bottled drinking water and the premier provider of water filtration systems generally. We believe in providing straightforward, no-nonsense advice so that our clients can make an informed decision in choosing to work with us.

What are your core products and services for the hospitality industry?
We help the hospitality industry by implementing solutions that help to reduce plastic bottled water consumption that is costly to the business and also to the environment. Our bottle-free dispensers are modern and sleek in design and come in a range of finishes including real wood, brushed aluminum and stainless steel.

The fantastic appearance allows for the dispensers to be a feature in the front and back of house. No longer is a water dispenser an eyesore, it can be a value adding feature to public areas, such as club houses, gyms, spas and cafeterias.

The bottle-free units come with an in-built water filtration system and are connected directly to an existing water supply. Using filters manufactured in the USA, tested and accredited by NSF and ANSI, the water is purified and then kept heated and chilled ready to be dispensed for drinking.

The mineral content of the water dispensed exceeds the quality of most bottled water, and the filters ensure that the quality of the water dispensed remains consistent. All the dispensers have a service agreement, which guarantees the units are properly maintained every year. We assess, provide the solution, implement/install the units and filters and then continue to provide ongoing support and maintenance.

What new products have you launched recently?
We have recently started to provide filters for coffee machines, ice makes, steamers, basically any equipment that requires the input of a quality source of water. Our knowledge and expertise of water and filters has led a number of hotels to switch from their existing suppliers to us.

What other news is there from your company this year?
We are pleased to be a supporting partner of the Whole World Water campaign in the region, which we are currently developing. Today, nearly one billion people don’t have access to clean and safe water.

Whole World Water is a global initiative designed to unite the hospitality and tourism industry on a non-competitive platform to address this issue. The campaign centres on encouraging the hospitality sector to provide filtered water, which can be sold in the glass bottles that have been especially designed by Whole World Water.

What is your best seller?
The Pacific model of our hot/cold bottle-free dispensers is currently extremely popular. It is sleek, elegant and can handle providing drinking water in high consumption areas such as staff cafeterias.

What do you offer hotels above and beyond expectation?
When we start working with clients, we take the time to understand what the drinking water needs and requirements are and are able to offer bespoke solutions. Once we have that understanding, we provide a comprehensive feasibility study that really sets out a full cost/benefit analysis as well as a carbon and water footprint reduction analysis.

Projects are always supported by carrying out independent water tests and we also conduct talks to educate staff about the benefits of switching from plastic bottled water to filtered drinking water from our dispensers, which is always welcomed and well received by staff.

Tel : +91 4 441 9236
Email : contact@liquidoflife.net
Web : www.liquidoflife.net

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