REVEALED: F&B suppliers you should know

Truebell Marketing & Trading.

Truebell Marketing & Trading

General manager — hospitality division, Daniel Hall explains the importance of commitment and enthusiasm

When was your company established?
Truebell Marketing and Trading began its journey in 1984 with an initial foray into the UAE food industry and within a few short years established itself as one of the preferred suppliers in the hospitality sector.

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The hospitality division has been in existence for over a decade and is one of the leading suppliers of hotel amenities and food and beverage equipment to the HORECA segment across the GCC.

How many people are employed by your company?
Truebell itself in its various divisions employs over 600 qualified, motivated and trained professionals. The hospitality division employs more than 40 staff and is dedicated to ensuring that all our customers and suppliers are treated in a courteous, professional and enthusiastic manner.

What is the company’s annual turnover?
Truebell Marketing has an annual turnover of over AED 550 million (US $148 million) and we are expanding every year with realistic and sustainable growth.

What’s your company vision?
In line with Truebell’s corporate strategy the hospitality department is constantly striving to develop as the market leader in both service and products on offer.
We try to achieve this through creativity, quality, innovation, ecology, reliability and first class service to all our clients’ expectations.

What are your core products and services for the hospitality industry?
The Hospitality Division offers an extensive selection of all catering equipment, table-top, barware, glassware and flatware.

A selection of our partners/brands are; Riedel glassware, Amefa cutlery, Lacor, Arcos, Smart Candle, Safe Tray, and Utopia Tableware. Each brings world leading expertise to their area of manufacturing.

We are also a major supplier of hotel amenities and in room equipment in the region and are the exclusive distribution partner of Groupe GM for the UAE.

The unique brand portfolio ensures that we can offer both globally recognised brands and a tailored response to any requirements a client may have. We can offer value, quality and an environmentally friendly option with many brands being available with the Ecolabel certification.

A selection of the brands available includes Clarins, Thierry Mugler, Azzaro, Anne Semonim, Yves Rocher and many other luxury brands.

What new products have you launched recently?
On the equipment side, Truebell in partnership with Riedel has recently launched a new range of glassware to celebrate their 40th anniversary Sommelier varietal line. This is proving to be very popular for the fine dining sector.

We have also added the Smart Candle brand, which is a full range of LED based candles and lighting solutions. In amenities, Groupe GM has added some fantastic brands, which are now available from Truebell — Nuxe, and Missoni are both exciting ranges that have a leading place in the cosmetics field and they are now available for the hotel sector. The world famous Guerlain brand now has a range of hotel amenities and in keeping with the luxurious and high perceived value of the brand, it is by invitation only.

What other news is there from your company this year?
Truebell will be exhibiting at the Hotel Show in September 2013 and is looking forward to welcoming both existing and new customers.

What is your best seller?
In equipment, Riedel glassware is our biggest seller and we supply hotels and restaurants across the entire GCC. It is the market leader in varietal specific wine glasses and everyone in the trade knows the brand and the quality it represents.

What do you offer hotels above and beyond expectation?
The Hospitality Division’s main objective is to provide outstanding customer satisfaction throughout all aspects of our business. We understand the commitment and enthusiasm that is needed to achieve levels of excellence that exceed expectations.

We ensure that at all times we deal with the customer both promptly and with transparency.

Tel : +971 6 5342111
Email : hospitality@truebell.org
Web : www.truebell.org

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