REVEALED: F&B suppliers you should know

AL-DIYAFA.

AL-DIYAFA

Cagatay Gurevin, general manager of hospitality supplier Al Diyafa, says the company’s extensive catalogue of brands for the hospitality industry has been a key factor in its success

When was your company established?
Al Diyafa was first established 15 years ago with showrooms in Dubai and Abu Dhabi, with the goal to become the largest stockist of hospitality supplies in the UAE. Since its inception, the company has managed to become the leading supplier of hospitality products to hotels, restaurants, cafes , hospitals and educational institutions.

Story continues below

How many people are employed by Al Diyafa?
Together with the back office and warehouse staff, the company employs 21 people. The sales division is the face of Al Diyafa to the outside world as its team of 10, all professionally qualified with extensive hotel backgrounds, assists our client base with an extensive range of products .The company is pursuing its strategy of growth and expansion through the addition of branded products, the training of its sales force and the opening of a large outlet in Abu Dhabi.

How has the company performed?
Al Diyafa enjoys a leading share of the UAE market and widely is considered the one-stop-shop for hotel and restaurant supplies. With growth in 2011 and 2012 in the region of 30% per annum, and given the growth of the hospitality segment and the huge expansion of the two leading airlines and the expected addition of hotel rooms and F&B facilities, we expect to continue to achieve our historical growth rate. With continued additional investment in human resources and physical assets we forecast that Al Diyafa will continue to be the premier supplier of hospitality supplies in the UAE market.

What are your core products and services for the hospitality industry?
As of today, Al Diyafa offers about 40 professional brands catering for the hotel industry. For hotel openings, Al Diyafa is in a position to supply virtually all the operating supplies and equipment required for branded hotels including lobby and housekeeping trolleys, outdoor furniture, kitchen utensils, tabletop flatware, hollow ware, chinaware, glassware, janitorial supplies, bed and bath linen, food and beverage linen, kitchen electrical equipment, back of house shelving and storage, thermometers and other HACCP products, chef uniforms, shoes and banqueting tables etc.

Our partner brands are well reputed manufacturers and include Paderno, Abert, Pintinox, Cigolini, Bisetti, Tognana, Fama from Italy, De Buyer, Allafrance, Roland Vlamyunck, Sanipousse from France, Zown and Araven from Spain, Eurobambino and  Delbrooks from  the UK, Arthur Krupp, Geisser Messer from Germany, Libbey, Calmil, Gourmet Display from the USA, Detay, Kapp, Gural Porsellan, Lava, Tuart from Turkey, Premium Uniforms from Canada, Mercura from Belgium, Tiger from Korea and Venus from India.

Al Diyafa is the only company in the market that supplies ex-stock branded professional supplies for anyone who wants to open a restaurant, coffee shop or F&B outlet at short notice.

What new products have you launched recently?
We have introduced several brands, mainly Mercura from Belgium for lobby and housekeeping trolleys, Roland Vlamyunck for outdoor furniture, Lava for cast iron and Tognana for Chinaware.

What other news is there from your company this year?
We have redecorated our showroom in Dubai by introducing a new display system designed to showcase all the products in stock in a more visible manner to enable buyers to select products as per their needs. We have also implemented a warehouse management system to facilitate and ease our logistics processes to respond rapidly to customers’ needs.

What is your best seller?
Without a doubt, the kitchen utensils range is one of our bestsellers, followed by our large selection of chinaware and other tabletop items.

What do you offer hotels above and beyond expectation?
We are the only hospitality equipment supplier with a showroom presence in Dubai and Abu Dhabi so that we are close to our customers. Secondly, we can claim with confidence that we can procure from stock all the needs of restaurant and hotel owners. Third and most importantly, we apply the highest ethical standards in our dealing with our customers. We provide good value for money and aim to build a lasting partnership with our clients.

Web: www.aldiyafa.com

Article continues on next page ...