Nespresso has launched its first programme to recycle its used aluminium capsules in the UAE, where Nespresso Club Members and consumers can return used the firm's capsules for recycling in dedicated collection points, ie Nespresso Boutiques across the UAE.
The firm will also offer the service “Recycling at Home”, a pick-up service that collects used capsules directly from consumers’ homes when a new order is delivered. Professional customers, such as offices, hotels and restaurants that serve Nespresso Grand Cru coffees, will also benefit from the used capsules pick-up service.
Nespresso MEAC regional manager Pierre Debayle said: "Nespresso is committed to continuously improving its environmental performance across its value chain. We are therefore very pleased to launch our recycling program for used capsules in the UAE. Our Club Members can now actively contribute to sustainability by returning their used capsules for recycling at no extra cost."
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The coffee company uses aluminium capsules to protect its highest quality coffee from oxygen and sunlight, which could compromise taste and quality. Aluminium is infinitely recyclable and is also the only material that interacts with Nespresso machines in such a way as to consistently produce the best espresso through high pressure (19 bars) extraction. By collecting and recycling used capsules Nespresso reduces its environmental impact; recycling aluminium produces only 5% of the carbon emissions compared with primary aluminium sourcing.
Nespresso MEAC implemented its own dedicated recycling system, as the used capsules cannot be recycled via traditional waste collection and recycling systems in the UAE. Once collected, the used Nespresso capsules will be recycled by Sharjah-based environment and waste management company Bee’ah.
The aluminium in used capsules will be separated from the coffee grounds. The aluminum will then go through a smelting process to be reused to make new aluminium products, while the coffee grounds will be stored in Bee’ah’s compost plant and used as a natural fertilizer for agriculture and gardening.
Bee'ah group CEO Khaled Al Huraimelsaid: "Together, we have embarked on a new era of sustainability in our region, setting a distinct example in the UAE on how the community can collaborate with both the private and public sector to help improve our environment.
"Businesses in the UAE and around the world are recognising that environmental sustainability can help them become more sustainable, and by collaborating with prestigious organizations like Nespresso will help protect our environment and position the UAE as a leading example in positive environmental sustainability."
Nespresso started its recycling programme in Europe over 20 years ago with the first recycling initiative in Switzerland and is committed to rolling out its recycling programme in new countries. The UAE now becomes the 26th country to launch a used capsules recycling program.
Following this launch, Nespresso will continue to work in cooperation with Tactical Connections to roll out its recycling program across its 20 markets in the Middle East, Africa and the Caribbean.
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