5 Frozen yoghurt - the hot product
You’ve seen the shops spreading across the region and it’s little wonder why — a cooling sweet treat under the sun.
Al Murooj Rotana Dubai’s Amaratunga explains it is a phenomenon that has actually been around for some time. “Frozen yoghurt has been in the market since the seventies but has only gained international popularity over the last two decades,” he says.
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“It continues to become more famous as consumers perceive it as a healthier alternative to ice cream. In my kitchen, blueberry frozen yoghurt has been a constant favourite amongst our dessert lovers.”
Figjam’s managing director Sanjay Murthy says despite the frozen yoghurt industry suffering a decline in the late 1990s, “the hybrid between the traditional ice cream dessert and healthier yoghurt-based products seems to be making a comeback” with a new range of flavours and toppings appealing to the health-conscious consumer.
Despite all this we are not sure that Atlantis’ Agnese is convinced. “It’s a lasting trend so far … probably the worst of the healthy yoghurt. If you like the taste of it then go for it and enjoy! Nevertheless, don’t think for a second that you’re eating something more wholesome or nutritious than a classic ice cream or sherbet, as it’s not the case,” he argues.
“Dairy content is in many cases lower than a classic ice cream and the sugar content is about the same if not more to compensate for the acidity. Remember that frozen yoghurt is made of a dehydrated yoghurt powder and not the real thing.”
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