Cosmetics brand Nuxe has partnered with hotel supplies company Groupe GM to launch its first line of products for the hospitality industry.
The hospitality product line features products from Nuxe’s Reve de Miel range, which includes honey as a key ingredient.
The range comprises a shower gel, shampoo, conditioner, hair and body gel, and a body lotion in 40ml jars, two bars of mild soap, large volume distributor bottles such as Ecopump 300ml and a miniature 10ml bottle of Nuxe’s best-selling brand, Huile Prodigieuse.
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Commenting on the partnership, Groupe GM president Laurent Marchand said: “We are very excited about this partnership. Nuxe is a well known brand in many countries and is widely admired thanks to its commitment to the environment. Our hospitality clients look to offer the best to their guests and seek strong brands to help them stand out in a highly competitive environment.”
Nuxe Group president Aliza Jabes added: “Our partnership with Groupe GM will allow us to bring the values of our brand to a whole new audience, reinforcing the hotel presence we already have through our spas. Honey, as always, is the key ingredient. I wanted to bring together its therapeutic properties with the virtues of flowers and plants, to provide a gourmet range that gives great pleasure to the consumer.”
The products in Nuxe’s Reve de Miel range are all free of paraben, silicone, mineral oils, colourings and materials of animal origin.
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