AL MAHA, A LUXURY COLLECTION, DESERT RESORT AND SPA
WHY WERE THEY NOMINATED?
As a secluded desert property, Al Maha, A Luxury Collection, Desert Resort and Spa continues to be hugely popular for signature events, special occasions and desert retreats.
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The F&B concepts are making an effort to offer more organic and sustainable options, from meat and vegetables to beverages, and the hotel supports the EWS-WWF’s Choose Wisely campaign to educate UAE residents about the consequences of overfishing. The team has also managed to reduce food costs while restaurant revenues from external guests more than doubled in the past year.
Keeping with its theme of sustainability, the resort’s green initiatives reflect Starwood's mission of “30-20-20,” a goal of 30% energy and 20% water savings by 2020. The engineering team has already significantly reduced water consumption while the majority of the water consumed is recycled for irrigation and electricity consumption has reduced to a large extent.
The resort also plays close attention to guest satisfaction scores, with the resort team achieving a nearly perfect score on the guest experience index and a high number of repeat guests. Al Maha also implemented pre- and post-stay communication that has helped improve the overall Al Maha experience. From spa treatment to bathrobe size; likes and dislikes, the pre-stay communication asks for anything the team can use to tailor services for different guests.
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