Frank Noack, cluster executive chef, Hilton Dubai Jumeirah Resort & Hilton Dubai Jumeirah Residences.
Frank Noack, cluster executive chef, Hilton Dubai Jumeirah Resort & Hilton Dubai Jumeirah Residences
ABOUT FRANK
Frank started his hotelier journey as a chef apprentice in 1982 at the age of 16 and has since worked his way up as a commis in 1985 at the Novotel Neuss in Germany. Through hard work and dedication Frank started his first Executive Chef position at the Dorint Hotel Dresden in Germany in 1995 and since then held the same position at hotels across Germany and West Africa. In 2011 Frank was offered a transfer from the Hilton Abuja in Nigeria, one of the most profitable Hilton properties worldwide where he was working as executive chef, to the Hilton Dubai Jumeirah Resort, the flagship Hilton Property for the Arabian Peninsula. In 2011 with the opening of Hilton Dubai Jumeirah Residences Frank took on the role of cluster executive chef for both properties in the Hilton Jumeirah portfolio and took on an additional 3 kitchens in the process. Frank also recently won the award of Chef of the Year for the Hilton Arabian Peninsula 2012.
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WHY WAS HE NOMINATED?
Chef Frank is able to quickly and easily accommodate guests’ requests and needs by tailoring portion sizes, seasoning or substitution to suit special dietary needs. By being involved in the day to day operation of the all-day dining restaurants Chef Frank was able to increase guest satisfaction by 7%. Chef Frank also implemented a special menu in the Executive Lounge offering dishes which are easily prepared in the small kitchen but do not compromise quality, and by using the guest satisfaction index he increased food quality by 4% and was awarded with a 100% score in the Hilton Quality Assurance (QA) Review in both 2012 and 2013. By working with the F&B, Frank was able to increase the F&B Revenue by 6.5% in 2012 compared to plan as well as an increase on the average check in restaurants by 14.6% from January – June 2013 compared to the same period in 2012. This was done by implementing the UAE Wine Program, Menu pricing initiatives, menu engineering, competitor analysis, upselling activities in the outlets as well as introducing new promotions like the BiCE Brunch. Chef Frank was also a key member in the drive to opening new outlets in the Hilton Dubai Jumeirah Residences and successfully opened 3 new outlets in 2013 including Pure Sky Lounge, Crave Restaurant and The Grape Escape Wine bar. By focusing on increasing revenue as well as excellent quality and guest satisfaction Chef Frank recently won the award for Hilton Executive Chef of the year for the Arabian Peninsula
WHAT DID HIS TEAM SAY?
“There are several worthy competing chefs in the Middle East that each offer many strengths. I can safely say that Frank deserves this award more than anyone else for his balanced focus on commerce, quality, people and Guest satisfaction; however; the edge that Frank has is his proven track record of “paying it forward” to young Chefs and developing his people.” Simon Lazarus, Vice President of Food and Beverage, Hilton Middle East & Africa
WHAT DID HIS GUESTS SAY?
“You have done an outstanding job at Hilton Jumeirah, very creative, mouth watering-in fact you don’t find this creation in Europe. Your buffets, you’re a la carte items are prepared with so much love that clients are crazy about them.” Max F. Maurer-Loeffler, Guest
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