7 Back to basics - ice cream and gelato
Ice cream and gelato is coming back into vogue. According to research from Euromonitor International, the demand for value-added ice cream products continued to grow with momentum in 2012.
The report shows that in the UAE, International Foodstuffs Co (IFFCO) continued to lead in ice cream, accounting for a retail value share of 40%, in 2012. In Saudi Arabia, IFFCO came out on top as well, with a value share of 31%. Saudi Ice-Cream Factory, which offers the Kwality range, was the second leading player overall rounded off by Saudi Dairy & Foodstuff Co Ltd (SADAFCO).
In addition to SMEs, bigger brands are also cashing in. The Taste Initiative recently launched its gelateria, and head chef Mark Taquet says he wanted to launch a range of ice creams with flavours not easily found elsewhere.
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“We have some interesting flavours, I’ve got an Irish soda bread ice cream, a raisin ice cream, and even celery. At the moment we’re experimenting with different flavours, and plan on bringing more in the future.”
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