After opening three gelaterias in Kuwait, Gelatissimo is entering the Saudi Arabian market and has signed an exclusive master franchise agreement for the Kingdom with Saudi Daz Co. Ltd.
The first of several outlets is planned for Jubail City later this year, followed by a second gelateria in Damman City. In addition to the traditional flavours, three new ones have been developed especially for the Kingdom - rosewater, honey and fig with cardamom.
Saudi Daz Co partner and CEO Zamel Alshahrani said: "Gelatissimo’s advantage is its artisan gelato that is made with the finest natural ingredients, fresh in-store daily."
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He added: "The Middle East is proving to be a lucrative market for Gelatissimo, with interest from potential master franchises throughout the region, including the UAE."
The new gelaterias will feature Gelatissimo’s gelato creation area (Galleria Del Gelato) that sits behind a large window, so patrons can see all aspects of the gelato making process; mixing, measuring, pouring ingredients into the gelato making machine, extracting the fresh gelato and garnishing it for presentation.
Gelatissimo joint CEO, Domenico Lopresti said: "Middle Eastern people love sweet products and the climate is ideal for frozen treats. We are sure that Saudi Arabians will embrace Gelatissimo’s artisan gelato just as passionately as the people of Kuwait have."
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