The Abu Dhabi Tourism & Culture Authority (TCA) was present at the World Travel Market (WTM) 2013 show in London last week to promote Yas Island to the 47,776 global travel professionals who attended this year’s show.
According to the Abu Dhabi TCA the show was the ideal place to discuss travel, tourism and business opportunities for the Abu Dhabi hospitality, leisure and entertainment destination
Yas Island Destination Management vice president Karim El Guanaini said: “It’s fantastic to see such a great number of people participating at WTM this year which is testament to the importance and significance of this trade event. We have been fortunate to share our updates with the industry and as expected, we received an even greater interest from visitors this year as travel and tourism are booming across the world. We have a few days left at WTM and we’ll create further awareness about Yas Island while also strengthen the entire Abu Dhabi offering,”
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Yas Island also showcased its engaging digital skills by running a Facebook app competition called the Yas Travel Pass alongside a interactive photo booth which incorporates the visitors picture with background images of various Yas Island attractions.
“The participation at the Yas Island stand has been phenomenal and we enjoy seeing people have fun with Yas Island’s offerings as we try to reflect what they can expect on Yas Island itself. The photo booth is a great way to resonate with some of the great attractions and already some people are saying they can’t wait to visit Yas Island to experience it in real life,” added El Guanaini.
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