44. Wouter Lap - Managing Partner, Intelligent Foods 44. Wouter Lap - Managing Partner, Intelligent Foods

44. Wouter Lap - Managing Partner, Intelligent Foods

Bite-sized facts:
Size of his team: 50
Number of years in the F&B industry: 30
Number of years in the Middle East: 20
Nationality: Dutch

Wouter Lap set up Intelligent Foods in 1999, a bakery with his wife, Marijke, to offer a healthy alternative to school children in the city. Intelligent Foods currently supplies to over 100 hotels and restaurants across the UAE, Oman and Qatar.

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The firm is also the sister company of More Cafe and Little More and prepares products for the franchises as well as for More outlets.

In the last year, Lap set up and opened a production facility in Cairo and launched the Little More concept. He says: “This facility is three times the size of what we have in Dubai.”

He adds: “We will be assisting our franchisees with the roll out of More and Little More throughout the region, with scheduled openings in Abu Dhabi, Dubai, Muscat and Cairo early next year.”

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