34. Yasmine Attieh - F&B Director, Pragma Group 34. Yasmine Attieh - F&B Director, Pragma Group

35. Naim Maadad - CEO, Gates Hospitality

Bite-sized facts:
Number of years in the F&B industry: 28
Number of years in the Middle East: 12
Nationality: Australian

The Australian CEO of Gates Hospitality, Naim Maadad, has had a good year. The company has recently launched the local branch of London’s Reform Social & Grill, billed as Dubai’s “premier gastro pub”, and has also created and launched Ultra Brasserie as a concept.

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Maadad’s hands are full with Reform, two branches of Ultra Brasserie and the entire F&B of Six Senses Zighy Bay in Oman.

Maadad has also revealed that two more branches of Ultra will open in the UAE, and two new lifestyle F&B brands will be launched.

Maadad has previously assisted with bringing Gordon Ramsay to the Hilton Dubai Creek as well as Bice to Hilton Jumeirah, served as senior consultant for Roberto's DIFC’s pre-opening and initial operations, and finalised the Asia De Cuba contractual agreement with St Regis Abu Dhabi.

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