28. Duncan Fraser-Smith - Managing Director, The Cutting Edge Agency 28. Duncan Fraser-Smith - Managing Director, The Cutting Edge Agency

28. Duncan Fraser-Smith - Managing Director, The Cutting Edge Agency

Bite-sized facts:
Number of years in the Middle East: 6
Number of years in the F&B industry: 20
Nationality: australian

Duncan Fraser-Smith has gone the freelance consultant way and launched The Cutting Edge Agency in early 2013. Some of his future openings under The Cutting Edge Agency wing include: Marina Bay Social by Jason Atherton, Whisky Mist, Shrimp and Vine, with InterContinental Dubai Marina; Cibaria Mediterranean and Char Steakhouse with InterContinental King Abdulla Financial District Riyadh; Roznama Seasonal in Hotel Indigo King Abdulla Financial District; and La Patisserie Par Pierre Gagnaire at InterContinental Dubai Festival City.

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Prior to this, he was group director of design, food and beverage for Middle East, Africa and Asia, IHG, and his role involved creating and developing over 150 different F&B concepts for the chain. His 20 years in the hospitality industry span Asia, Australia and the Middle East.

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