8. Room at the Top?
Sudden growth in beverages has enabled the luxury segment to expand rapidly. Increased competition has forced operators to innovate the luxury rating in order to differentiate their offering.
“For the elite, there are a few beverages that boast the ‘most expensive’ label,” explains Dusit Thani Abu Dhabi’s Stanco. “For example, the world’s most expensive cognac, the Henri IV Dudognon Heritage, is priced at US $1,982,300 per bottle and Taste of Diamonds has become the world’s most expensive champagne — an extravagant price tag of around $1.8 million!”
| Advertisement |
Whilst such extravagance may be out of reach for most consumers, F&B operators across the region are up-branding their drinks menus and offering more ‘exclusive’ beverages.
“The luxury segment has always been there, but it has exploded recently,” explains Pure Sky Lounge’s Nijs. “This has been driven by things like rare bottling, limited edition whiskeys and celebrity designed glassware.
“However, more expensive is not always better!”
Article continued on next page…
Search our database of more than 2,700 industry companies
