The Middle East's home-grown QSR brand Just Falafel made an initial donation of US $25,000 to the United Nations World Food Programme (WFP), the world's largest humanitarian agency fighting hunger.
Just Falafel founder and managing director Mohamad Bitar said: "Just Falafel is committed to helping those less fortunate both in the communities we reside in and around the world.
"By donating to the United Nations World Food Programme, we are able to provide aide to those in need and spread the message about the effects of malnutrition."
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He added: "I am confident that we will meet our goal of raising $1 million within the next three years through the support of our partners around the world."
Every time a new Just Falafel franchise opens in any location around the world, the brand will make a US $500 donation to WFP. In addition to the cash donation, the new franchisees are encouraged to match the donation, doubling the impact to feed twice as many people through this initiative.
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Jan 20, 2014 , India
Hey, isn't this wonderful? We, the fortunate ones, spend quite a lot to "eat out", when there are millions who go hungry across the world. If this recreation of ours can help them with the much needed food, to survive, what better reason could be there for eating out? Great job - keep on doing th...