4 Food Costs
Ingredient quality relates to the cost of food as well. Clague says: “You have got to get the best ingredients you can. Let’s face it, people in Dubai can afford to eat. I take a 40% food cost on the top items.”

Lorenza says there are a lot of restaurants out there which rip people off. “I think cost savings is also waste management.” Llanos agrees and adds: “But if you buy good quality the waste will be less, so that will help you to maintain costs.”

Orpwood points out that it’s important to cater to the “regular people — the teachers, the nurses, the engineers”. He explains: “If you want to blow money go for it but we have to give people choices. The guys we are working with are rich guys so we have to tell them to make it accessible to normal people.”

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