ELECTROLUX
Solid kitchens for multiple generations of chefs

Electrolux, one of the global leaders in home appliances and appliances for professional use, sells more than 40 million products to customers in 150 countries every year. Its products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers from brands such as Electrolux, AEG, Zanussi, Eureka and Frigidaire.

As part of its commercial oven department, Electrolux aims to encourage the design of solid kitchens which can satisfy the requirements of multiple generations of chefs, by means of highly performing, easy to use and green solutions.

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Electrolux Professional vice president of sales for Africa, India, Middle East Marco
Guerretti says: I believe that quality and simplicity, among a variety of captivating and tempting ideas, will lead the F&B trends in upcoming 2013. This fits into the worldwide trend that is promoted by the greatest chefs; to rediscover the natural taste of food.”

“Nowadays, the technological level of professional equipment is extremely high. Massive usage of professional kitchen appliances equipped with advanced digital technologies allows the industry to evolve on a level that no one expected within such a traditional sector as food service.

When it comes to technological applications, we can expect tremendous future transformations as we have observed [recently] in the telephone and computer industry,” he adds.

Electrolux’s latest innovation is the IcyHot from the 900XP horizontal cooking range, which allows the combination of a high performing grill or fry top with the new Ref-freezer base, to obtain a single system ensuring power, productivity and flexibility all in one.

Tel : +971 4 351 4700
Web : ww.professional.electrolux.com/

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