Man'oushe Street signs agreements for 90 branches

Man'oushe Street and Wadi Degla Holding representatives at the signing of the master franchise agreement.

Dubai based bakery, Man’oushe Street, has signed its first batch of master franchise agreements that will see the opening of 90 new branches across five markets — covering Europe, Egypt and UAE.

Wadi Degla Holding has signed the agreement for the opening of 35 new Man’oushe Street branches in Europe, covering Luxembourg, Belgium and the Netherlands, and 50 new branches in Egypt.

“Our first store, which we plan to open next month, will be located in Cairo and then three more locations by the end of June and one branch in Europe by September 2014. Our target is to have all 85 stores to be operational in five years time,” said Ahmed Amin, Deputy CEO, Wadi Degla Holding.

The Levant eatery, which serves Arabic style street food, has also signed a franchising deal with UAE-based Bloom Restaurant Management for the establishment of five new branches in Abu Dhabi, which will see its first location open in the next few months.

Story continues below

According to Man’oushe Street senior executives, Wadi Degla will be investing over US $30 million for its local operations and international expansion until 2019. Meanwhile, the Bloom Restaurant Group is looking to invest US $1.09 million for the five new branches in Abu Dhabi over the next four years.

Jihad El Eit, founder and CEO, Man’oushe Street said: “We have now embarked on a new roadmap towards the further development of the Man’oushe Street brand. These landmark franchise agreements with Wadi Degla Holding and the Bloom Restaurant Management not only reflects our growing popularity but also marks a great step forward for our move to expand and strengthen our presence. Looking to add more Man'oushe Street branches in the global map, we are now currently working on potential franchise deals in Saudi Arabia, the US, India and the UK.”

The new franchising agreements will include the training of new employees and the regular supply of all raw materials needed for the operations of the new branches from the central kitchen. Man’oushe Street will also conduct regular quality audits and inspections.