SPARROW INTERNATIONAL
Capitalising on changing attitudes in the beverage sector
The horeca industry is becoming much more focused on quality in its hot beverages, rather than worrying so much about price.
Nader Hijazi, sales director with Sparrow International, says “it used to be the complete opposite” – and that it’s a change for the better.
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This is translating into an improved and diversified tea and coffee marketplace, in which Sparrow is launching various new items.
“We recently introduced our new brand of coffee: Hausbrandt, one of the market leaders in Italy, which is present in over 70 countries,” explains Hijazi.
“We are expanding and shifting our offices to a 1000m² facility, which will include a gelato production area and training centres for coffee and gelato. This will happen within the next couple of months,” he adds.
Despite this positive growth, Hijazi admits there are still challenges when it comes to operating in the UAE market.
“The biggest challenge here remains the relatively poor product knowledge of the decision makers when it comes to coffee,” he says. “As a result, it can be difficult to justify a price based on such a subjective view of quality.”
Tel: +971 50 734 6161
Email: nader@sparrow-international.com
Web: www.sparrow-international.com
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