JAFFERJEE BROTHERS
Elevating the tea experience through style and sustainability
Tea drinkers are becoming an increasingly selective and aware market – with customers demanding not only quality, but also sustainability from their tea products.
“Due to growing incomes, consumers are continuously searching out new and exotic tasting teas. Today they use a wider gamut of teas, based on mood and occasion,” says company director Mufaddal Jafferjee.
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“There is increased awareness among consumers to understand the origin of their teas. Premium brands increasingly offer single-origin teas; blends of many origins simply reduce price at the expense of quality, while single origin teas showcase the unique terroir of each tea.
“There is also a strong trend towards whole leaf teas and infusions, and consequently premium end teas carry them exclusively.”
But tea attitudes are by no means about style over substance, continues Jafferjee.
Apparently, one of the strongest trends in today’s market is the growth of teas certified as Fair Trade, or that are certified under the Rainforest Alliance.
“These ensure a fair price for farmers and workers,” says Jafferjee. “There is an increasing awareness among consumers that buying directly from origin and supporting the local economy has more beneficial effects than simply giving aid.”
Under its Té Reval brand, the firm recently launched the Singles line – in which each pyramid tea bag is individually packed inside a small square carton.
Tel: +947 7731 5997
Email: mufaddal@jb.slt.lk
Web: www.jafferjeebrothers.com
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