MELITTA SYSTEMSERVICE
Quality is king in the world of coffee
Today, the challenges facing coffee professionals are greater than ever with demand at an all-time high.
“Customers want consistently high quality, variety, speed, reliability and safety,” says Melitta SystemService key international account manager, Falko Plueckebaum.
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Meanwhile the central trend continues to focus on quality.
“Guests have high standards when it comes to coffee,” says Plueckebaum. “The quality in the cup must be right, as this is essential for customer retention.”
That’s why Melitta aims to provide a one-stop shop for coffee expertise – with quality from bean to cup. Plueckebaum explains: “In addition to our high-class range of whole beans especially for the horeca trade, we also supply top-quality professional machines for the coffee-serving business and back this up with our own technical service team.”
The firm also recently launched the first model of a completely new automatic coffee machine generation.
Under the motto ‘Coffee Perfection in Every Cup’, the Melitta Cafina XT6 has been developed especially for horeca businesses, and is dedicated to providing superior quality alongside smoother performance.
Plueckebaum elaborates: “The new machine can prepare up to 170 coffee specialties per hour and is expected to set new standards in the mid-range class.”
Last year, Melitta also opened its new International Technology and Logistics Centre at its main site in Minden, Germany.
According to Plueckebaum, the opening lays the foundation for further growth of the company.
“The facility in Minden will not only be used to train several hundred of the company’s own sales and technical service staff, but also sales staff and technicians of its global partners,” Plueckebaum explains.
Courses carried out at Melitta’s new Logistics Centre in Minden, Germany range from basic coffee knowledge, machine technology and coffee preparation to sensory analysis of coffee.
Tel: +49 5715 0490
Email: info@mss.melitta.de
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