MOKA GENERAL TRADING
Building on beverage opportunities ahead of 2020

Coffee competition is rife in the GCC region – and the only way to stay on top is to keep innovating, responding to consumer demands and go after every opportunity.

This is the attitude that is helping Moka General Trading get ahead, as Helena Shpakovich, marketing manager for the firm, explains.

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“With the opening of many new hotels in Dubai and the wider GCC market in the lead up to Expo 2020, we are anticipating big changes in the hospitality industry and a lot of new opportunities. Therefore, we are working on expanding our portfolio of existing brands.”

Most recently, this expansion has seen two high-profile additions, she continues.

“We have launched new flavours in the Ecaffe capsules line, as well as a new range of S01HS Caffitaly Capsule machines.”

Meanwhile Moka is keeping abreast of the latest trends among ever more sophisticated coffee and tea consumers.

Shpakovich flags up organic and flavoured coffees as a popular focus today, as well as the hotel-room favourite: capsule coffee systems.

In addition to keeping in touch with market preferences, it’s important to be aware of any industry challenges, adds Shpakovich.

“Our main challenge right now is to maintain the price-quality ratio, and be able to provide and sustain a consistent 24/7 service to hospitality industry.”

Tel: +971 4 379 0512
Email: sales@mokatrade.com
Web: www.mokatrade.com

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