NESTLE PROFESSIONAL MIDDLE EAST
As beverage professionals the world over know, serving the perfect cup of coffee doesn’t always come easily.

And according to Nestlé Professional Middle East beverages business manager Anuj Singh, the same challenges are cropping up for operators all over the world: “Inconsistency in end cup quality; costly and unreliable equipment; and complexity in operations.”

Singh believes that, for operators, it boils down to a fundamental trade-off between quality and speed – and that, he says, should not be the case.

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This is where the latest coffee programme from Nestle Professional, Nescafé Milano, comes into play.

“This is a comprehensive beverage program that incorporates quality ingredients, patented machine technology and a complete suite of business services, to enable food service operators to run a specialty coffee programme without additional investments,” explains Singh.

“Most suppliers offer either ingredients or equipment, but rarely does somebody offer the complete solution.” According to Nestlé, the speciality coffee market is the way forward for those looking to achieve quality as well as speed and for keeping up with the latest trends, such as an increase in demand for speciality coffees.

“These sorts of coffees – lattes, macchiatos and cappuccinos – are at the forefront of the sector’s growth,” Singh explains. “They represent both an opportunity in terms of increased revenues, loyalty and profitability; as well as a challenge for operators with regards to investment and operational complexity.”

Tel: +971 4 408 8100
Web: www.nescafemilano.com

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