NEWBY TEAS OF LONDON
Delivering premium beverages to discerning customers

It’s been an exciting year for Newby Teas, which has launched a variety of new products in the region – including new flavours Winter Dream as well as Moroccan Nights.

According to Dalia El Bahr, assistant marketing and PR manager at Geralt Middle East – the exclusive distributor of Newby Teas of London for the area – consumers are better informed about teas nowadays.

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“With the rise of a more discerning appreciation of fine cuisine and exquisite taste, we find that customers are focusing more and more on the quality of their food and drink, especially tea,” she says, explaining that this has seen a rising demand for Newby Teas’ refined products.

“We offer more than one hundred varieties of teas and have observed an enthusiasm for the wide range.”

This breadth of choice has translated into big business when it comes to the hospitality
industry.

“We’ve seen a noticeable drive for differentiation in this sector,” El Bahr notes.
“Establishments want to offer their customers not only a wide variety of high quality teas, but a memorable experience as well.

“We’ve seen seasonal teas become popular, as well as a rise in pairing tea and food.”
It looks like the firm will be kept busy in the coming months, with the launch of the Gourmet Collection.

The Gourmet Collection, El Bahr explains: “Features two exquisite green teas and three black teas. The Gourmet Collection comes in cutting-edge designer packaging, and will be perfect as a luxury gift.”

El Bahr however, highlights that one of the major challenges in the market she has seen is“overcoming hesitations about price”, however she counters this explaining: “a happy customer is a repeat customer, and once they’ve experienced quality tea they will come back for more.”

Tel: +971 4 361 4408
Email: sales@newbyteas.ae
Web: www.newbyteas.com

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