SARYA TOUCH OF CLASS
Healthy living is the biggest trend in horeca
The healthy living trend is ramping up across the UAE, with the horeca industry responding to customer demands for food and beverage that fits more health conscious lifestyle choices.
Amir Al Chayah, CEO of Sarya Touch of Class, the Middle East distributor of the Dammann Frères luxury tea brand, says this has had a noticeable impact on the products hotels and restaurants are looking to offer.
Al Chayah comments: “Hotels are responding to guests’ clamour for wider and healthier tea options.”
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According to Al Chayah, this is good news for tea vendors – who have long emphasised the product’s varied health benefits.
It has also driven demand and prompted a variety of new product launches.
“Our latest products include tea jelly, while our best-sellers today are individually wrapped sachets due to their versatility and convenience, and green tea due to its health benefits.”
With business booming, the firm is expanding its reach, according to Al Chayah – who confirms: “We have responded to requests for regional distributorship.”
This, he says, will put the company in a sturdy position to drive further interest in their products in the UAE market and beyond.
Tel: +971 4 385 7758
Email: dubai@sarya.org
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