TCHABA DESIGNER TEA
Helping boost hotels’ images via quality teas
Tea remains the most cost-effective way to raise any hospitality brand’s stature, and boost its image in a guest’s eyes.
That’s the word from Tariq Al-Aruri, co-founder of Tchaba Designer Tea – who nevertheless identified challenges for the sector.
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“Many premium hotel brands are still hesitant over a price increase of as low as AED 0.5 per serving,” he says. “Although they are convinced with the added value in terms of support and guest experience that a new brand of tea will offer.”
Despite these challenges, Tchaba continues to make inroads with its new products – which include a recently launched product: rare organic mint from Marrakech.
Al-Aruri believes this sort of quality loose-leaf product could pave the way for a different style of tea-drinking in future: “I think the trend is heading towards iced tea made from full leaf teas that are infused in cold water.”
And there are plenty of other planned new arrivals as well.
They will include Amir, a gourmet drink made from grape juice and Rooibos tea; as well as Kahva, a premium coffee brand offering an innovative and cost effective method for preparing freshly ground coffee.
“This will come in a range of locally inspired blends as well as classic black coffee,” says Al-Aruri. The company’s best sellers are currently the Tchaba sachet, Rosa and Emirates Spice blends.
Tel: +971 50 558 1267
Email: taruri@tchabatea.com
Web: www.tchabatea.com
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