Julian Ayers VP, India & the Middle East, Alila Hotels & Resorts: Mark Edleson, president of Alila Hotels & Resorts, acknowledged the demand from a new sector of guests who were looking to move away from ‘bling’, towards an experience-based holiday that created links between people and places. While this is great in theory, the reality of creating a successful property with this type of offering requires full commitment. People will quickly see through a hotel that ‘green washes’ itself.
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