Vincent Mercurio Vincent Mercurio

Ashraf Helmy, GM & area business development manager, Iberotel Miramar Al Aqah Beach Resort:
The main challenge we face is that the guest has to adapt to and accept that change will come sooner or later. We need to educate the market that when I use a soap dispencer in a hotel bathroom that does not mean that it is not a luxury hotel, it’s a green luxury hotel. We can offer the best quality of soap that is still green and in a dispenser.

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