Ashraf Helmy, general manager & area business development manager, Iberotel Miramar Al Aqah Beach Resort: I do not agree that luxury hotels should compete with the four-star hotel market for a number of reasons. Luxury hotels should be competing amongst each other to have better standards and to keep their guests loyal. If they are going to compete with four-star hotels the results will be disastrous as they will lose income and they will not be able to pay for luxury costs.

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