Souk Al Bahar based Icons Coffee Couture is collaborating with Bin Majid Hotels and Resorts to serve organic beverages at five hotels, with plans to double the number of Bin Majid hotels served by year end.
The brand's signature drinks including mocha, hot chocoloco, and spicy chai latte will be available at the hotel restaurants and coffee shops.
Icons Coffee Couture founder Elena Weber said: "I believe it is important to adopt a healthy lifestyle to enjoy life to the fullest. We are really glad to be associated with Bin Majid Hotels and Resorts. This is a wonderful opportunity to make naturally sweetened, healthy and organic drinks available to people even when they’re away from home."
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A Bin Majid Hotels and Resorts spokesperson added: "We are pleased to introduce Icons organic and sugar-free beverages at our resorts and hotels. It’s good to be a part of the healthy change happening in the Emirates."
Guests will also be able to purchase the Icons coffee, tea and merchandise products directly from the hotels.
This is part of Icons' corporate solutions programme, which will be offered to hotels, universities, schools, and health clinics, to promote healthy living.
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