5 Go humane, go free range
Animal farms aren’t pretty pictures, and that’s not just in Orwellian stories. Mass production requires massive overcrowding and less than ideal living conditions. Which is why Chehimi says Baker & Spice has made it a point to source humanely.
“It’s at the top of our agenda, ensuring that our meat is sourced in the most sustainable and humane way possible. Consumers have become very distanced from how their meat is produced and expect cheap abundance — this can only happen at a price to animal welfare.”
Gleeson believes that free range loses to cost considerations for most consumers, saying: “Price is king here. This is the single biggest issue I have with the farming industry today.
| Advertisement |
The brutal conditions are very well hidden from the consumer, and producers are doing their best to make sure that consumers don’t even associate their meat with animals anymore. A lot of people wouldn’t touch meat if they saw the whole process of the slaughter.”
Article continues on next page ...
Search our database of more than 2,700 industry companies
