6 Rise of the nutrients
There’s anecdotal evidence that organic foods have better nutritional content. Balance Café’s Ayurvedic lifestyle consultant Dr Chandy George says it comes down to the richer soils that crops are grown in.
He explains: “The quality of foods grown in healthy soil is far better. The cost of organically grown foods might be higher but so is the nutritional value. We’re seeing a preference shift where consumers don’t mind spending a little more for good nutrition.”
Monte-Carlo’s Gleeson concurs, saying that a trend towards nutritious foods is in the making. “We are seeing the effects of cancer, obesity and bad health on the rise and many people are on the move to drop their supplements and instead change their diet to natural produce. But it’s a pricey lifestyle.”
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But let the buyer beware says Baker & Spice’s Chehimi; not everything organic is guaranteed to be nutritious. “Local and fresh is more important. Organic vegetables flown halfway round the world may have less nutritional value left than those picked fresh that morning from conventional farms.”
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