7 The proof is in the tasting
“Chefs are choosing organic ingredients to prepare food because they believe it has superior taste and quality. Consumers also believe that organic food tastes better. Locally produced products are also often organic, which ensures they arrive in optimum condition to the plate,” says Just Falafel’s Barghout.
Gleeson believes in something he calls the tomato test — where he gives people organic tomatoes to taste. “It’s frightening how many people have never eaten a real tomato. The flesh and skin is always deeper in colour and they look so much better. They taste better before they even hit your mouth.”
But don’t get carried away with organic labels, says Chehimi. “Real food, cooked from scratch with fresh produce tastes better. A box of organic breakfast cereal is still processed food at the end of the day.”
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Ultra Brasserie’s Herbert backs Chehimi. “Fruit and vegetables do taste nicer when they’re organic. But other food items — well, I would question how many people would be able to tell apart an organic Brazilian cashew nut from a non-organic one.”
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