The Hotel Show Dubai 2014 will introduce an International Village enabling visitors to easily source products from specific countries, while exhibitors can champion new and established brands, products and services under a country pavilion.
Taking place at the Dubai World Trade Centre from 28 - 30 September, the Hotel Show Dubai will have Hotelier Middle East and Caterer Middle East as its Exclusive Media Publications.
The International Pavilion will showcase a range of countries including China, Hong Kong and Taiwan; Belgium; France and Portugal; Germany and Austria; Greece; India; Italy; Pakistan; the Philippines; the Netherlands; Spain; Turkey, the UK and the USA.
UK Trade & Investment, the government department that helps UK-based companies succeed in global markets is officially supporting the Hotel Show Dubai this year and Simona Novelli, senior director, Birmingham Chamber of Commerce where the department is based said that an official UK pavilion will help the team to showcase “the best of British Innovation”.
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Novelli commented: “Covering all elements of the hotel supply chain including interiors, operating equipment and technology, the pavilion will highlight the diversity available from UK companies currently operating in the UAE.
“The event is an ideal opportunity to discover new, innovative and cost-saving technologies from our participating UK partners. Recognising the potential within the UAE, we have identified this as a priority market for UK exports.”
The International Village will also support those visitors who prefer to source products from specific countries as well as enabling them to navigate the halls with ease.
Christine Davidson, event director, The Hotel Show said: “The Hotel Show’s new International Pavilion creates the opportunity for any company, no matter how big or small, from all four corners of the world, to increase their brand visibility at an international level during one of the most influential events in the hotel supply chain industry calendar.”
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