Home-grown fast-food brand Just Falafel has opened its first restaurant in India in Bangalore.
The outlet will be operated by Prism Properties, an Indian property developer that has diversified into the hospitality market with its subsidiary – Earth First Foods.
According to a statement by the franchisor, Just Falafel’s core brand values of “good food served fast” in an authentic, healthy way is very appealing for the burgeoning fast casual dining market that is set to expand significantly in the country.
In addition to Just Falafel’s core menu, the restaurant’s menu will incorporate local flavours for the Indian market.
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Just Falafel founder Mohamed Bitar said: “Since the beginning it has been our dream to deliver old world flavours derived from the street to a global audience. We are delighted to introduce our ethically sourced ingredients that are the base of our healthy, nutritious cuisine.”
Just Falafel currently operates 52 outlets globally, with 20 more under development and over 200 new stores signed across 18 countries.
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