Villeroy & Boch
Providing customised tableware solutions

Villeroy & Boch is focusing on producing lead-free crystal glass and lead-free glaze as part of its efforts to go green. “From our factories to our offices, we have implemented strict regulations all validated by our EMAS and ISO certifications that have been awarded in recognition of our efforts,” says Villeroy & Boch director hotel & restaurants Burkhard Schmidt.

When picking tableware for an F&B setting, Schmidt says: “The occasions you are using your tableware for are crucial: big buffet arrangements require a wider range of items than an individual dinner setting. And a European café gourmet arrangement demands certain pieces, so does Asian food or American dining. Visual effects play another decisive role for restaurants and hotels, providing that all-important first impression.”

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Villeroy & Boch has also introduced a new decorated tableware collection called Amarah, available in colours such as taupe, red sun, terra and aquamarine. With the growing trend for bespoke pieces, the company also offers custom-made solutions for restaurants and hotels to differentiate their offer and create new concepts in dining.

With its growing premium bone porcelain ranges, Villeroy & Boch is also able to create various collections to suit a range of occasions. “Casual dining has become more prevalent. Dining outside the confines of traditional hotel restaurants we have become so used to in the Middle East region is getting more and more popular.

Here the trend is more towards decorated porcelain with a bit of mix and match. Instead of consistent colour, pattern or shape there is rather a mixture of textures, colours and forms that blend harmoniously like with our new decorated collection Amarah,” explains international key account manager NME hotel & restaurant Lloyd Lamprecht.

Tel: +(352) 46 82 11
Email:info.hr@villeroy-boch.com
Web: www.pro.villeroy-boch.com

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