New York brand Burger Joint NY has opened its first location in Abu Dhabi at Nation Towers, expanding on its Middle East presence after its opening in Dubai at City Walk.
"Burger Joint NY is delighted to be able to bring its famous New York burger experience to the UAE capital with its new outlet that has opened for business in Nation Towers,” said RRM director of operations Ali Bashir.
"Now residents and visitors to Abu Dhabi have the chance to enjoy the ultimate American-style home-made gourmet burgers set in the authentic surroundings of a Big Apple burger restaurant, complete with original New York décor and furnishings," he added.
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The new outlet’s décor has been designed to be reminiscent of the brand’s original hidden location. It has an intimate interior closed off by a huge red curtain and accessed by a front door down a dark hallway illuminated by a neon-lit burger sign.
The restaurant's interior is fitted out in wood panel and red brick, with design touches including a portrait of Andy Warhol.
The brand's burger meat is chilled and not frozen, and a specialist in-house butcher minces the prime cuts of top shoulder certified Angus beef to create patties that are chargrilled over coals that have been specially imported from the USA.
"At Burger Joint NY, flavour is paramount. We serve our prepared patties in soya-based hamburger buns, giving our customers a lighter burger with a ‘less bun more burger’ home-made burger experience,” said Bashir.
He concluded: “The importance of letting the taste of the meat shine through is reflected in our policy of using only select natural toppings to accompany each serving. We believe that the juicy taste of our burgers is best appreciated when they are served up with only the finest, freshest natural ingredients."
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