INTERCOIL
Earlier this year, bedding supplier Intercoil launched All Seasons, a climate control luxury mattress. Designed and manufactured by Intercoil, the new Climate Control mattress combines the latest design in mattress comfort with patented temperature control technology provided by Gentherm’s Climate Control Sleep System to deliver a good night’s sleep.
With a range of temperature options between 15°C and 40°C, and three settings — heat, cool and ventilate — the new mattress creates a personalised microclimate with independent temperature control for both sides of the bed.
rior to this launch, Intercoil brought out the Beautyrest Black, a luxury, premium range of mattresses from US bed manufacturer, Simmons, designed with comfort and rejuvenation in mind, featuring luxurious fabrics and stylish details as well as Beautyrest Recharge Technology. More product launches are being planned for the second half of the year.
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Following a recent agreement between Four Seasons Hotels & Resorts and Simmons to create a fully customisable hotel bed, Intercoil will supply a new type of mattress and base to Four Seasons hotels in the Middle East. The mattress will allow the hotel to personalise the bed to their guest’s unique preference in minutes. A choice of three different levels of firmness will be offered, along with a variety of pillows and bedside amenities for bespoke comfort.
In the past 18 months, Intercoil has invested over AED 30mn (US $8.1mn) in enhancing production capacity, opening a new factory in Ras Al Khaimah, and celebrating, this year, its 40th anniversary. This milestone also marked the launch of a new corporate identity, which reflects the future vision of the brand to become a key global player in beds, bedding and bedroom furniture. The rebranding exercise has seen an overhaul of the corporate logo and a new name and visual identity for retail stores across the region: ‘The Bedroom by Intercoil’.
Additinally, as a result of strong business growth and a successful partnership, Intercoil has announced the renewal of its exclusive Middle East licensing agreement with Simmons.
Following the company’s corporate rebranding project in August, it will undergo a complete renovation of its showroom in Al Barsha, next to Mall of the Emirates and will be opening two new showrooms in Saudi Arabia, in Al-Ihsaa and Jubail.
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