Dubai-based organic beauty brand distributor Sarum Trading has added a new name to its portfolio, Red Flower, a range founded in the US in 1999 by Yael Alkalay.
The brand began with signature petal topped candles and expanded to include a collection of 100% biodegradable body care, hair care, certified organic perfume, and scented room diffusers. All products are 100% botanical, entirely free of all synthetics, parabens, dyes, petrochemicals and sulfates.
This is the first time the nature-inspired brand has been available in the Middle East, with Waldorf Astoria, Palm Jumeirah Dubai, The Address Downtown Dubai and Sharjah Ladies Clubs among the spas already adding Red Flower treatments to their menu.
The retail product range, which comprises four globally inspired therapeutic treatment collections, will be available in these spas as well as Bloomingdales and Harvey Nichols.
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The ranges include the Asian-inspired Japan range focused on purification and stimulation; Nature, which is so gentle that all products can be used for face or body; and Flowers Hold Life, a collection of perfumes and candles.
A fourth range, Hammam, enables clients to continue the hamman experience at home with a range of retail and after spa products.
“Red Flower is ideal for the Middle East market as it offers a full hammam treatment range in its collection," explained Sarum CEO and founder Susan Gorman. "This allows hammam treatments to be revolutionized from the traditional detoxing experience first performed on marble slates to now having the luxury of experiencing the same ritual in the comfort of a cozy treatment room,” explained Gorman.
Sarum Trading, which supported the Hotelier Middle East Spa & Wellness Summit earlier this year, also distributes Sundari, Elemental Herbology, Sodashi and Neom, which has recently been relaunched with new branding.
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