Andrea Krenn is PR/Marketing Person of the Year

Andrea Krenn accepts the PR/Marketing Person of the Year award.

Andrea Krenn, vice president, public relations at Atlantis, The Palm won the PR/Marketing Person of the Year gong at the Hotelier Middle East Awards.

Krenn stood out for the judges due to her role in increasing the hotel's presence in global media, resulting in a significant increasing in visitor numbers to the hotel. 

Speaking to Hotelier after receiving her award from Du's head of LE channel marketing Sunil Mirchandani, Krenn said: "I’m really excited. I’m really excited for my entire team as well. I’m proud to receive the award but it’s actually in the name of our team because we have amazing people working at Atlantis."

As vice president of PR at Atlantis, Krenn played a major role in the launch campaign of the extension of the Aquaventure waterpark, which led to a 50% increase in visitors to the park. She was also instrumental in leveraging the hotel's exposure in Bollywood film Happy New Year to the property's advantage, while also securing filming for other projects such as reality TV shows.

Story continues below

Krenn said: "We are really very much looking into being different, innovative, and looking at going out and seeing what are the opportunities. The great thing working with Atlantis is that you don’t have limits – you can go out there and see ‘oh there is a movie going on, or something being shot’. We have people working for us all over the world toscout for us, and then the entire team makes an effort together."

JW Marriott Marquis, Dubai assistant director of marketing & communications Steffi Chollet was highly commended in her category by the judges. Other nominees in the shortlist included Madinat Jumeirah assistant marketing manager Caitriona Gaffney; Kempinski Hotel Mall of the Emirates marketing communications manager Elodie Patel, and Movenpick Hotel & Resort Al Bida'a Kuwait marketing & communications manager Khadija Meftah. 

The Hotelier Middle East Awards were held at the InterContinental Dubai Festival City. The event was supported by Du, A. Ronai, Restonic, MLA, Diversey, Arecont Vision, Canon, MMI, TCL, Horeca, Patchi, Pulsar Foodstuff Trading, Amir, and Julius Meinl.