It’s not about who shouts the loudest, but who listens best and pounces at just the right time. Never take your eye off the social media presence of your competitors and what people are saying about your brands and services, or the questions they’re asking. Be like my cat, and pounce before others do!
Cats are hugely indifferent and don’t really care what you like. Just cleaned your sofa and think it’s the nicest it has ever looked? Your cat will sit on it almost immediately.
In today’s digitally savvy times, hotels are what consumers say they are (often on social media) and not what brand or PR folks want them to be.
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Are you sure that you’re posting about the right features of your hotel or restaurant? Or are you posting about things you like, rather than finding out what your customers prefer? All social media platforms come with analytics, so use them to find out what your target audience thinks.
Cats don’t care if they fail: in the pursuit of birds, my cat has tried climbing the same tree just outside our garden hundreds of times and has failed spectacularly in getting anywhere near the top. And yet, she failed differently every time, enabling her to adjust her tree climbing strategy and eventually, make it to the top.
Don’t be afraid to fail occasionally when managing your social media activities, so long as you fail forward and learn new things in the process. Also, do occasionally try seemingly impossible things — they might just work!
Whatever you do: Keep it social! Oh, and have a #GreatNewYear !
About the Author: Martin Kubler is owner, director and chief cook and bottle washer of Iconsulthotels FZE, an ultra-boutique hospitality consultancy in Dubai. Email: info@iconsulthotels.com or visit facebook.com/iconsulthotels
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