VIDA FOOD TRUCK

Not just independents, but Vida Hotels and Resorts has also jumped into the fray with its food truck parked right outside Vida Downtown Dubai. The executive chef Spencer Lee Black tells us more about getting the offering out on the Mohammed Bin Rashid Boulevard:

When did the Vida food truck launch?

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The Vida Food Truck was launched on November 28, 2014, which was the same weekend as the National Day Parade in Downtown Dubai.

What is the concept of the truck, and why was the need for such an offering from the hotel considered?

The concept is to bring street-style food to Downtown Dubai. Vida Downtown Dubai always looks at innovative ways to attract new groups of customers. We believe that we have enriched our current existing offering with the addition of the food truck. Also, it’s a first on Mohammed Bin Rashid Boulevard.

Tell us more about the truck itself?

It’s a ground-up restoration of a 1960s Airstream. Airstreams are synonymous with a care-free, laid-back lifestyle and this is reflected on the menu, which focuses on gourmet food truck cuisine with a twist. Menu items include: steamed buns, smoked brisket and pickled radish; Vietnamese Bahn Mi sandwiches with veal bacon, smoked turkey, coriander and sriracha mayo; and our classic cheese burger.

Walk us through the logistics?

We do all the basic preparation in the hotel and everything else is cooked freshly on the truck. The truck was designed in Germany and the finishing is top quality with a brand new chassis, axle, as well as interior and kitchen equipment. It also includes four burners, a combi-oven, grooved grill and a fully integrated music player.

What has been the response to the menu and the truck’s presence so far?

The response has been extremely positive; visitors love the appearance of the truck, the food and the convenient location. It will be a permanent offering.

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