JAKE’S
Jake’s acting general manager Nicolas Cuomo reveals more about the concept of the blue truck spotted at many of Dubai’s beachfronts, and tells us about more brands that will be rolled out under The Food Truck Dubai umbrella:
Bagel burgers? What’s that about?
| Advertisement |
The menu is my brainchild. Our investor wanted burgers, and because I am passionate about bagels, I thought, ‘let’s have a burger with a twist — a bagel burger’. And it’s proven quite popular.
Jake’s is just the first of from The Food Truck — how many are planned?
Very good question because we don’t know; the market will teach us. Right now we have six planned, in addition to Jake’s; we could take it up to nine, but we’re letting the market show us the needs. There will be a coffee truck, Mexican, ice cream, dessert truck, a healthy one, and Italian.
Walk us through the cooking process?
In the food truck, all the ingredients are assembled and the burger is cooked. We wash the vegetables and so on, in the central facility, and it all comes sliced. This is how all the trucks will run.
How did you work through the approvals that were needed?
We understood the municipality’s needs from a hand-wash point of view, where the sinks are, where the flow works, and food control approvals. We designed it to ensure we complied with the requirements of the food control department.
Where can we find your trucks?
Primarily we are on the beaches and are exploring other venues as well. Our vision right now is Dubai, because we think the market is under-served.
Article continues on next page ...
Search our database of more than 2,700 industry companies
May 6, 2015 , Canada
As a Company who has manufactured American Food Trucks for over 15 years we did see an increase in inquiries fro the UAE and especially Dubai over the 3+ years. Even at the very early days in America there were hurdles to jump over as with any new venture where city councils are not sure how to t...