Q: WHAT ARE THE MAIN CONSIDERATIONS FOR HOTELS WHEN DEVELOPING A SPA CONCEPT?
MOHAMMED IBRAHIM: Design should always follow function. Frequently, spas are designed magnificently but without taking into consideration how they will work for guests and staff. When designing a spa, future expansions and ways of integrating upcoming treatments and technologies should be considered in order to keep a spa up-to-date with developments and trends.
SHARON BARCOCK: There are many components to consider when it comes to developing a spa concept, but probably the key consideration should be budget. It is fair to say that many projects are value engineered, usually as a result of no budget being confirmed from the outset, or because of an unrealistic budget. But it is not just budget in terms of the cost of developing the property. Priority should also be given to the potential revenue that can be generated by the property, and this will guide the decisions made at development stage.
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SOUHEL EL ACHBAH: Spa concept development should start during the planning stage of developing a resort or a hotel. A spa can then determine its target audience, the uniqueness of the spa, what kind of products, type of treatments and wellness programmes should be put in place.
MICHAEL MONSOD: One needs to consider the space allocated to the spa. Depending on the space, one can determine the number of treatment rooms, relaxation rooms, sauna and steam room, and wet and cold rooms that need to be created.
SARAH LUMLEY: Several factors must be considered, including location, hotel type and size and what role the spa is expected to play for the hotel. The market feasibility study is a critical first step that defines the demand for spa services, outlines the facility programme and evaluates project economics. The study typically includes the following elements: market demographics, competitive review, concept development, facility programme, project economics, and comparative wage analysis.
PAUL HAWCO: The most successful spas are those built on solid concepts that serve as the foundation for building a brand. A concept should not only be unique, inviting, and marketable, it must be operationally efficient. Being grounded in authenticity will serve well over time to adapt to changing trends or shifts in business.
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